Welcome to the HUGO Create Blog

29 Jul 2011

The big i-Dea

In June we invited five members of the HUGO Create community to join us in Berlin to paint their winning artworks next to legendary stencil artist Blek Le Rat.

We invited our friends from i–D magazine along as well to soak up the creativity. While they were there they took the chance to delve into the mind of Blek Le Rat.

They chatted about his career, the movement of stencil art, and his involvement in the HUGO Create Stencil Art challenge.


27 Jul 2011

Last call for entrie...

Today is the last day you can enter the Creative Habitat mini-challenge. Send us your photos of the place you generate your most stylish work by to be in with a chance of winning one of three bottles of the new HUGO Just Different fragrance.

We’ve had an inspiring variety of images sent in so far. Whether you work in an atelier decorated with sophisticated artistic tools, or a super-sharp office desk, we’ve enjoyed seeing the varying habitats the creative community work in.


21 Jul 2011

A groundbreaking fil...

We are excited to announce the release of a groundbreaking new interactive film from HUGO Just Different. The film, uses cutting-edge technology to create a brand new digital YouTube experience. 


7 Jul 2011

The Creative Habitat

As you might have noticed we’re looking at things differently this month. Taking every opportunity to look at things from new angles to get our own original perspectives. All because our new fragrance, HUGO Just Different, is rolling out globally this month.

To celebrate, we’re setting you a mini creative challenge, and it’s all based around the place where your most wonderful work happens - your personal creative habitat.