Welcome to the HUGO Create Blog
10 Aug 2011
The groundbreaking film that accompanies the release of HUGO Just Different isn’t like other films you’ll see any time soon. It’s cutting-edge and technologically unique.
So it stands to reason that the production of the experience was different too. We were curious how that affected Oliver Thornton, an actor and creative in the film.
Author:
HUGO Create
4 Aug 2011
At the beginning of July we opened a Mini-Challenge. Having seen your beautiful work in our past creative challenges, we wanted to examine the places your work is inspired by and created in.
Author:
HUGO Create
27 Jul 2011
Today is the last day you can enter the Creative Habitat mini-challenge. Send us your photos of the place you generate your most stylish work by to be in with a chance of winning one of three bottles of the new HUGO Just Different fragrance.
We’ve had an inspiring variety of images sent in so far. Whether you work in an atelier decorated with sophisticated artistic tools, or a super-sharp office desk, we’ve enjoyed seeing the varying habitats the creative community work in.
Author:
HUGO Create
21 Jul 2011
We are excited to announce the release of a groundbreaking new interactive film from HUGO Just Different. The film, uses cutting-edge technology to create a brand new digital YouTube experience.
Author:
HUGO Create
7 Jul 2011
As you might have noticed we’re looking at things differently this month. Taking every opportunity to look at things from new angles to get our own original perspectives. All because our new fragrance, HUGO Just Different, is rolling out globally this month.
To celebrate, we’re setting you a mini creative challenge, and it’s all based around the place where your most wonderful work happens - your personal creative habitat.
Author:
HUGO Create
25 Mai 2011
Last week, American musician, actor, director, and all round creative force, Jared Leto, came to the beautiful and edgy city of Amsterdam to make his first appearance as the face of the new fragrance, HUGO Just Different.
The effortlessly cool face of the HUGO Man and HUGO Just Different fragrances spoke about his association with the brand at a former industrial hall and now über-trendy nightclub WesterUnie.
Author:
HUGO Create
27 Apr 2011
HUGO Create is thrilled to announce that the face of the new HUGO fragrance is none other than Mr Jared Leto. The brand new scent will be rolled out globally in July this year. And he is also defined as the next face of our iconic HUGO Man fragrance.
Jared is the perfect ambassador for HUGO Fragrances. His lifestyle and ambitions embody the HUGO spirit. Always embarking on hugely diverse creative career paths, Jared has always lived his life with the spirit of originality.
Author:
HUGO Create
11 Feb 2011
It is days before Valentine’s Day, and you might be wondering what to buy the special person in your life. Everyone knows that fragrance is a traditional, touching, and completely romantic gift to give. But why?
We asked renowned Fragrance Historian and notoriously romantic Perfumer Roja Dove. Never a man to use plain ones when enchanting descriptions are available, Roja told us why perfume can play such a key part in lovers’ relationships.
Author:
HUGO Create
6 Dez 2010
Perfume is a perfect gift. A mysterious quantity, always with a magical quality, that offers something few other gifts can. A good fragrance becomes a part of your very being.
We talked to Will Andrews, who is the mastermind behind the HUGO range of fragrances, and an expert in the field of perfumery.
HUGO Create: Can you tell us a bit about how smell works? Why, when we smell certain things, do we think of Christmas?
Author:
HUGO Create
Deutsch
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