21 Jul 2011
A groundbreaking film by HUGO Just Different
We are excited to announce the release of a groundbreaking new interactive film from HUGO Just Different. The film, uses cutting-edge technology to create a brand new digital YouTube experience.
Become one of the first to experience it. You won’t have seen anything like it. It uses head-tracking technology that allows you to experience the film from the angle you want to see it. The narrative changes depending on the movement of your head, so viewers won’t experience the same film twice.
The film is directed by visual artist Marco Brambilla. While prompting viewers to literally act out the concept of seeing things differently, the cutting-edge execution also speaks to the avant-garde equity of the HUGO brand.
It’s your turn. The film is released today exclusively on its bespoke YouTube channel. Go to www.youtube.com/hugoboss to experience it for yourself.